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 Multimasking ClayGreat for selfies. Increase social media presence. Attract millenials |  Hair Mask With CapSelf pamper at home with professional results. |  Fun K-BeautyGreat for selfies. Increase social media presence. Attract millenials |
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 Fun Colored Peel OffGreat for selfies. Increase social media presence. Attract millenials |
Consisting of 39 SKUs total ranging from skin care to body care designed to answer the demand for multimasking at an affordable price point with no concession on quality to increase impulse buy and attract millenials.
Fast Beauty Retailing and Hema team looked across the categories to find white space for product ideas.
Hema team provided the designs and all marketing including the brand Web site and Instagram, Fast Beauty Retailing brought the idea to life handling all formula creation, packaging and manufacturing.
Products are made in South Korea, sold in 700 stores with a price from €1.90 to €4.95.
We create thoughtful products and bold strategies for mass, drug and specialty retailers that deliver on the needs of today’s consumer. From skincare to make-up our cross functional operations allow our global retailers innovate with a strong point of differenciation, higher margins and better shoppers loyalty.
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